Ready to get more traffic for yor website from Pinterest?
First things first: let’s turn your personal profile into a Pinterest Business Account and make sure your Rich Pins are set up properly. I’ll walk you through every step from the basics—even if you’re brand new to Pinterest.
Why Go Business Account?
- See Your Stats
With a Business Account, Pinterest Analytics shows exactly who’s seeing, clicking, and saving your Pins. - Marketing Tools
Only Business Accounts can run Pinterest Ads, build audience lists, and set up retargeting campaigns. - Claim Your Website
Verifying your domain proves you’re the real deal and unlocks extra features and brand perks.
Once you upgrade, your profile reads “Your Brand · Business,” giving you a credibility boost.
STEP 1: Create Business Account & Verify Your Site
1. Upgrade to a Business Account
- Go to pinterest.com and click the downward arrow next to your profile avatar in the top right.
- Select “Upgrade to a business account.”
- Enter your Brand Name, Website URL, and Category (e.g., Education, Blogging).
- Upload your logo or profile image.
- You’ll be redirected to the Business Dashboard upon completion.
2. Claim Your Website
- In the Business Dashboard sidebar, go to Settings → Claim → Claim Website.
- Copy the provided
<meta>tag, for example:
<meta name="p:domain_verify" content="1234567890abcdef" />
- Paste it into the
<head>section of your site’s HTML. - Return to Pinterest and click “Submit.”
- Wait 24–48 hours for verification to complete.
On WordPress, install the Insert Headers and Footers plugin to paste the tag site-wide without editing theme files.
STEP 2: Drop in Your Meta Tags
Rich Pins require your pages to include specific meta tags. Below is an Article Rich Pins example—add these inside <head> of each post:
<!-- Basic Open Graph Tags -->
<meta property="og:type" content="article" />
<meta property="og:title" content="How to Build a Blog from Scratch: Full Tutorial" />
<meta property="og:description" content="Step-by-step guide to setting up a blog with Bluehost and WordPress." />
<meta property="og:url" content="https://firststepbystep.com/how-to-start-blog/" />
<!-- Article-Specific Tags -->
<meta property="article:published_time" content="2025-05-05T10:00:00+08:00" />
<meta property="article:author" content="Hsuana" />
<meta property="og:site_name" content="First Step by Step" />
If You’re Using WordPress
Choose one of these three easy methods:
1.SEO Plugin (Yoast SEO or Rank Math)
- Install and activate the plugin.
- When editing a post, scroll down to the Social or Open Graph section.
- Fill in your Facebook Title, Description, and upload a Featured Image.
- Update the post—the plugin will automatically inject the correct
og:andarticle:tags into<head>.
2. Insert Headers and Footers Plugin
- Install and activate Insert Headers and Footers.
- Go to Settings → Insert Headers and Footers.
- Paste the sample
<meta>tags into the Scripts in Header box. - Save—these tags load on every page automatically.
3.Editing your theme’s header.php (Advanced)
- Create a Child Theme to avoid overwrites.
- In the WordPress admin, go to Appearance → Theme Editor, and select your child theme’s
header.php. - In Appearance → Theme Editor, open your child theme’s
header.php. - Paste the
<meta>tags within<head>, then save.
Recommendation: If you’re not comfortable with code, stick to method 1 or 2 for a plugin-driven setup.
STEP 3: Test & Confirm Your Rich Pins
No manual validator required—Pinterest auto-detects rich metadata once your site is claimed and tagged.
How to Test
1. Create a Pin
- Pin any image from a page on your site that has the
og:andarticle:tags.
2. Check the Pin Details
- Open the Pin full-screen.
- Look for headline, author, and publish date pulled from your meta tags.
3. If Metadata Is Missing
- Run your page through Facebook’s Sharing Debugger to verify OG tags.
- Clear your site/CDN cache.
- Edit and repin the image—changes can take up to 24 hours to show.
Once you see your rich metadata on the Pin, you’re all set!
What Changes After Confirming Rich Pins?
Article Rich Pins: Display title, author, and publish date directly on the Pin.
Automatic Sync: Any updates to your page’s meta tags will reflect on new Pins—and often on existing ones within 24 hours.
Timing & Refresh Tips
- It can take up to 24 hours for existing Pins to update after confirmation.
- To see the latest metadata immediately, edit and resave the Pin in Pinterest or repin the content.
This ensures users see complete, up-to-date information at a glance—boosting click-through rates.
Conclusion & Next Steps
Great job—you’ve completed the essential setup, and your Pinterest Business account is now fully equipped with Rich Pins. Here’s what to focus on next:
- Design High‑Converting Pins: Go bold with eye‑catching visuals and crystal‑clear calls to action. Make every Pin impossible to scroll past.
- Build Your Posting Workflow: Use tools like Tailwind or Later to schedule your Pins in advance—set it up once, and let it run on autopilot.
- Track Like a Pro: Add UTM parameters to your Pin URLs so you can see exactly which Pins are driving clicks and traffic.
You’ve completed the account setup—next, explore high-impact Pin design strategies to engage your audience and boost your engagement.
Pinterest Journey: Setup, Design & Scale
You can PIN this article and come back anytime.
